Strictly speaking this doesn’t have to be the case as placing keywords in the folders within your domain will suffice, but ask yourself this when considering a domain. Why did Loans.com go for so much money when it sold 2 years ago. The answer is simple, customers search for “loans” not for specific products or providers. Having a generic domain can really improve your results.

However you need to ensure the site is not just a mirror of your existing business site as Google et al will quite possibly mark down both your sites for having duplicat content which they really don’t like.

If you lease vehicles, then either having those words in your folder name like this www.webdesign-glasgow.com/lease-vehicles or having a domain such as www.lease-vehicles.com will really improve your SEO, as long as the content on the site or page is relevent