At Kelpie Media, we realise that the chances of us coming top globally for Web Design is unlikely (the main reason being the time we can spend on our own SEO, without neglecting our customers).

For that reason we focus our attention on more local keywords such as Web Design Glasgow, SEO Glasgow and so on. We know our customers like to meet us face to face so we don’t need to be found for Web Design in San Fransisco. That may come but for now we get more than enough business in Scotland and The North of England.

So be specific in your chosen keywords, if you have a business selling ink cartridges for example try “ink cartridges [your locale]” or perhaps use one of your top selling cartridges as a keyword. The important thing is to know your business and exploit the niches that you deal in. What are your visitors looking for when they search their site. Information is king when it comes to profiling your customers which in turn can drive your SEO strategy.