Twitter is here to stay it seems, so why not jump on board and utilise its marketing power.

One important word of warning Twitterers don’t take too kindly to being overtly marketed at (or should that be to?). It’s important that if you have a service or product you would like to promote that you give people a reason to use your service hashtag (in a form like #kelpiemedia).

One great idea is to encourage visitors to your site to tweet using your hashtag in the hope of winning a prize. Your generosity will be directly proportionate to the increase in visitors to your site, but either way the result will be a greater ranking on Google as your company name is mentioned more and more on Twitter.