Essays, Social Media Strategies
Creating an Effective Social Media Strategy – Part 1
It’s undeniable that the new world of social media can have a dramatic impact on your organisation. All it takes is a quick scan of today’s headlines to learn the effects of successful – and not so successful – social media campaigns. While it seems that social media presents an endless amount of opportunities to [...]
Essays, Social Media Strategies
Creating an Effective Social Media Strategy – Part 2
Building Your Strategy Do Take Time to Listen, Don’t Just Jump In—The first step in putting together an effective strategy is to understand the dynamics of the landscape. With social media, it is more important than ever to listen to what is being said before participating. What are people saying, how is it being said [...]
Essays, Social Media Strategies
Creating an Effective Social Media Strategy – Part 3
Do Communicate the Strategy, Don’t Allow for Confusion—While you may have created a strategy and identified the spokespeople who will participate in online conversations, if you do not share that strategy with the rest of the organisation it will lead to confusion. Social media turns everyone associated with your brand into a potential company representative. [...]
Essays, Social Media Strategies
Creating an Effective Social Media Strategy – Part 4
Do Be Prepared for Success; Don’t Forget to Plan—Social media’s ability to spread your message or promote a campaign can be very powerful. Be prepared for your social media campaigns to succeed and plan for a greater response than you are used to. Make sure you aren’t overselling to your potential customers through your messaging. Know [...]
Favourite Software
My Favorite Software – 2
Posted on 13 January 2010
Over the years we have used a number of SEO software programs, that help us deliver top Google Rankings to our Customers. We have tried and tested them all, but very few actually deliver on their promises. Sheer SEO is one of them that does. Not only does it provide SERPS tracking for Google and Yahoo, [...] Continue Reading
Favourite Software
My Favorite Software – 1
Posted on 24 August 2009
A great piece of software for getting all the information you need on your computers system, from motherboard, memory and software licence codes plus much more, is the Belarc Advisor. You can find it here. http://www.belarc.com/free_download.html And what’s more it’s absolutely free. Continue Reading
SEO Tips
SEO Tip 4 – Place Keywords in your Domain Name
Posted on 20 August 2009
Strictly speaking this doesn’t have to be the case as placing keywords in the folders within your domain will suffice, but ask yourself this when considering a domain. Why did Loans.com go for so much money when it sold 2 years ago. The answer is simple, customers search for “loans” not for specific products or [...] Continue Reading
SEO Tips
SEO Tip 3 – Choose Keywords Carefully
Posted on 19 August 2009
At Kelpie Media, we realise that the chances of us coming top globally for Web Design is unlikely (the main reason being the time we can spend on our own SEO, without neglecting our customers). For that reason we focus our attention on more local keywords such as Web Design Glasgow, SEO Glasgow and so on. [...] Continue Reading
Web Design Tips
Web Design Tip 2 – Design for Your Visitors
Posted on 19 August 2009
This is a quick tip. One of the biggest Design mistakes in any medium, be it Video, Paper or Web, is to design your product for you, not your visitor. Whenever you design a site or a page remember these two simple statements. My site his here to help my customers. How does this page help my customers. Continue Reading
Web Design Tips
Web Design Tips 1 – Plan, Plan, Plan
Posted on 17 August 2009
At Kelpie Media, we have a saying. Fail to prepare, prepare to fail. This is never more important than when designing a new site. With every client we sit down and do a paper structure before we even get onto the design elements, as so often something like an ecommerce cart can have an influence on [...] Continue Reading
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